We talk to quite a few business everyday about different forms if internet marketing and it’s interesting to hear what other internet marketing companies have started calling themselves, “content marketers” “inbound marketing companies” or the classic “marketing consultants” which are in fact real jobs in our market space but do those titles actually apply to what they are doing? When you cut through all of the fancy words and titles a majority of these men and women are still search engine optimization specialists who are tired of people dismissing their credibility based on a former seo company hurting there businesses website with black hat seo techniques such as spammy link building or duplicate content.
I’m here to tell you right now, SEO is still as relevant as ever and it actually is better then it has ever been for companies that want a lucrative form of marketing. This fact is only true though if you are doing “white hat SEO” A.K.A. doing search engine optimization the right way in Googles eyes.
Even link building is more relevant then ever but again only if you are linking the way the search engines want you to link. What is that way? Linking should come organically via high quality and engaging content. If you write content at a high level eventually you will build an audience that will share your content with there peers, families, friends and their clients. The more your content is shared the better chance people will link to your website and they are doing it organically!
Can you see how great content and organic linking now go hand in hand in today’s search world?
If you can master the concept, your SEO will be as strong as ever! If you would like some help with your seo or any other form of digital marketing, contact us and we will provide you with a free training session.
Until next time,
Shane Hampson
[email protected]