PPC Weekly Task List
This is what you can expect from our PPC Management campaigns on a weekly basis.
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Google Adwords Management
25 Point Weekly Management Checklist
Our Account Managers make changes in the accounts on a weekly basis. Below is our 25 point checklist for account management. We take action on all necessary tasks, but not all tasks will require an action on a weekly basis.
| Category | Task |
| Account Wide | Address relevant Google alerts. |
| Account Wide | Investigate any dramatic drops in impressions, clicks, position, etc. |
| Settings | Review Search Partners’ performance and disable if not performing well. |
| Budget | Analyze budget pacing for remainder of the month. |
| Budget | Check prior 7 day budget. |
| Budget | Impressions share analysis. |
| Keywords | Review top performing keywords. |
| Keywords | Review top spending keywords. |
| Keywords | Pause poor performing keywords. |
| Keywords | Deduplicate keywords. |
| Keywords | Add long tail keyword phrases from the search query report. |
| Keywords | Drop bids on high spending, non converting, high positioned keywords. |
| Keywords | Increase bids on good quality, high ROAS keywords. |
| Keywords | Research and apply negative keywords. |
| Bids | Identify opportunities to reduce costs. |
| Bids | Compare and analyze average positions and CPCs. |
| Bids | Adjust bids on low position, low quality score keywords. |
| Bids | Evaluate mobile bid performance, and adjust modifier up or down accordingly. |
| Bids | Evaluate location bid modifiers if present, and adjust modifier up or down accordingly. |
| Ad Copy | Adjust ad copy on low position, low quality score keywords. |
| Ad Copy | Test new ad copy/ad groups on low position, low quality score keywords. |
| Ad Copy | Review ad copy tests that have collected adequate data, and pause non-performers. (always ensure at least two ads per ad group are live, though) |
| Ad Copy | Write new ad copy variations where needed. |
| Ad Copy | Build out new ad groups based on high converting search terms as needed. (in terms of not being met by exisiting ad copy). |
| Placements | Review placement report for non-performing, high-spending placements to be excluded. |
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Campaign Structure
- Keyword Coverage
- Match Types
- Negatives
- Keyword Specificity
- Site-link Relevance
- Device Breakdown
Display Advertising
- Targeted Display Campaigns
- Remarketing
- Contextual, Site Targeting & Interest Categories
Ad Copy
- Keyword to Ad Copy Granularity
- Extended Headlines
- Competitive Performance
Ecommerce Advertising
- Product Listing Ads/Extensions
- PLA Targeting
- PLA Offers
Advanced Targeting
Tracking
After the conclusion of the Pay Per Click Audit we will then be able to sit down with you and put together a custom proposal to figure out exactly what you need to compete at the highest level of paid search advertising.
