Digital Marketing Agency San Diego
As a digital marketing agency located in San Diego, California we must bring our “A game” at all times. San Diego is one the largest cities in the United States which means there is more then enough competition to keep us on our toes. The problem with our industry and other internet marketing companies in general is there is always going to be “SEO” consultants that insist they are the best of the best and are blessed with the gift of gab and can sell ice to an eskimo, I am sure you know the type. These “SEOers” have the vocabulary necessary to make a compelling enough pitch to make most people believe they are very knowledgeable and will get the job done for you. However, often times these same “seo consultants” cannot prove to you what work they are actually doing for you after the first 3 months or so (if at all).
Why is this?
First of all if anybody tells you they have some sort of “secret sauce” they are flat out lying and that should be your first sign to not walk but run! Google does not make a secret about what they are seeking when they are ranking websites for keywords. The major search engines all want great, quality content that is very relevant to a specific keyword or search term.
What about links?
Previously links were the king of SEO, you could buy thousands of links from India, China, the Philippines, etc. and simply anchor text them with your “money keywords” and point them to your homepage and almost over night you were achieving great rankings in all of the major search engines. Fast forward to 2014 and that same recipe is just begging the search engines to penalize your website and it is as if you are holding up a big sign that says please de-index my website. If you lied on your tax return and were afraid of getting audited you wouldn’t call the IRS and tell them to double check your return, would you? Absolutely not! The same mindset should be had when you think about building and buying these spammy links. Spammy or low quality links are like telling the search engines that you are trying to game the system.
We aim to deliver exceptional results but in order to do that we must not only have a clear understanding of white hat seo, know the ins and outs of a successful ppc campaign, present a beautiful website to both the human eye and the search engine crawlers but we must have a clear understanding of what our clients both need and expect from us.
Over the years we have learned that there is absolutely no substitute for clear and consistent communication. Imagine delivering great results for your client in whatever field you might work in but then never communicate those results to your clients. Obviously, one side is very pleased with the work they have accomplished because not only is the end result a thing of beauty but because your side also understands the blood, sweat and tears that it took to achieve that final product. The client side might not even understand you were able to achieve them great results and you they also might not know and definitely don’t understand the work it took to make these results happen.
Bottom line is this, if you choose to work with Blue Fusion Digital please understand we will do our very best to be as transparent as possible and make sure you understand we show you exactly why it is you are paying us both through our results but also through the aforementioned clear and consistent communication.