The most important thing to understand about search engine optimization is those old school ways of thinking are long gone. SEO is no longer just buying thousands of links with optimized anchor text to match the keywords you previously wanted to rank for. Don’t get us wrong link building is still a key factor in the world of search engine optimization but you better make sure you implement only white hat link building services. How do you get natural or white hat linking opportunities? Content Marketing.
In 2014 Search Engine Optimization is all about creating high quality content that has been optimized with relevant and accurate: header tags, title tags, meta descriptions, meta keywords and a friendly URL structure. Relevant link building, will stem from your well written, high quality content. When writing this ad copy the goal is to write content well compelling enough that people don’t only read it but they want to share it as well. When your content gets shared on social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. your content now has a chance to be read by an audience that might not have ever had a chance to be introduced to your brand before. High quality content can also lead to tremendous link building opportunities in the forms of guest blogging opportunities.
Blue Fusion Digital understands what Content Marketing is and how maximize your efforts. Contact us today too add content marketing into your white hat seo digital marketing strategies.